Archives for the month of: February, 2013

This is the Ideator. It just goes to show that soon there will be an app for everyone’s job. You can check it out at:  ideator.ca

Ideas at the click of a button!

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Typefaces communicate just as much as the words themselves. As many art directors experience, choosing a font is one of the worst parts of designing as it is never perfect.

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And no just for the record there is no Comic Sans on the table. For some reason that is one of the most hated fonts ever. The thing about Comic Sans is that is was created back in the 90s for Microsoft in a program called Microsoft Bob. It was during the days when computer screens were pixelated and the fonts were aliased. This actually made Comic Sans very legible on screens. Actually better than most accepted fonts, like Garamond.

Here is a video buy Vsauce explaining that and more. Vsauce is a great YouTube channel about everything nerdy.

 

Here is an infographic brought to you by Adobe. Explaining what they see on the horizon in the next few months.

Key Digital Trends for 2013

Eric Kallman and Craig Allen who are the brains behind some of the greatest ads today. Currently Eric is now at Barton F. Graf 9000 in New York (bartonfgraf9000.com), while Craig is still at Wieden + Kennedy (wk.com). Most notably they worked on Skittles and Old Spice together.

It is interesting to see how a great Writer/Art Director work together.

Check out her website at IfWeAreTheWorld.com

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The Economist through the years has had many excellent copywriters create brilliant ads for them. It’s only fitting that for this newspaper they have predominately copy driven ads. The strategy behind the campaign is a simple one, and over the last few decades it has remained the same.

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The aspect about this campaign that I admire the most as a writer is how each ad (and this is only a small sample) not only communicates the strategy, but it is that each ad represents the magazine so well. The Economist “explains the world” as they put it. When ever reading their magazine they isolate the facts that are necessary to know. They never get caught up in the drama. As for the plug ad, this further represents how The Economist understands that each country/region of the world is different, and a one size fits all mindset to world politics or business does not work.

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Some of the copywriters who have worked on these campaigns are: David Abbott (“I never read The Economist” Management Trainee. Aged 42). Nigel Roberts which isn’t listed here, but similar to Abbott’s, it reads: Does anyone ever ask for your opinion? No, not you, that guy behind you. Tim Riley is another. He wrote several notable ads for The Economist (Somebody mentions Jordan. You think of a Middle Eastern country with a 3.3% growth rate). Richard Foster who wrote: Why kiss ass when you can kick it. Sean Doyle with a simple E=iq.

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Now those writers are only a small sample of those who have written copy for The Economist. It is one of those clients that every writer would love to have their their book. I certainly know I would.

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One of the most awarded copywriters of all time, Tony Brignull discusses his approach to copywriting. It is curious to see that everyone’s creative process is different, but also doesn’t really change as new media enters our lives. Creativity is still creativity.

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Here are two infographics about copywriting.

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Penguin Blog

Thoughts and ideas from the world of Penguin

Keri Castro Photography

Inspired by Love. Moved by Passion. Driven to Create.

The Typekit Blog

News about Typekit

New and Used Car Reviews, Comparisons and News | Driving

The leading online destination for the latest automotive news, reviews, photos and video for Canadians. Driving's team of award-winning journalists publishes original, fresh content in print, online, on smartphone and tablet.

Canadian Music Blog

Getting the rock and snowball rolling for fans of Canadian recording artists

The Punchy Lands!

Embrace Your PUNCHY Nature

Tales of the unexpected

Cynical lovely introspection for the gods of the internet, brought to you by narcissism

Writers In The Storm

A Blog On Writing

Thought Catalog

Thought Catalog is a digital youth culture magazine dedicated to your stories and ideas.

Read A Little Poetry

Listen, are you breathing just a little, and calling it a life? ― Mary Oliver

Sophieologie

Society as Sophie Sees it.

ShutterTux - Photography, Linux & Life!

Photography, Linux & Life!

The Rogue's Gallery

What we make when we're not making ads

The Awkward Yeti

Webcomics about life, science and other stuff I guess

the lazy photographer

Just take the damn picture already!