Here are a list of quotes. They are about creativity, writing, advertising and what ever else I find along the way.


“When you reach for the stars you may not quite get one, but you won’t get a handful of mud either”

“Curiosity about life in all its aspects, I think, is still the secret of great creative people”


“If you don’t know how to say it, sing it”

“The customer isn’t a moron; she’s your wife. You’ll insult her intelligence if you assume a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.” – David Ogilvy


“Art is anything you can get away with”

“The Medium is the message”

“We drive into the future only using our rear view mirrors”

“There is absolutely no inevitability as long as there is a willingness to contemplate what is happening”


“I worn you against believing that advertising is a science”

“Rules are what the artist breaks; the memorable never emerged from a formula”

“Let us prove to the world that good taste, good art, and good writing can be good selling”

“All of us who professionally use the media are the shapers of society. We can vulgarize that society, we can brutalize it, or we can help lift it higher”


“Good enough is not good enough” – Jay Chiat

“Dance with your customers” – Bob McElwain

“Brilliant Advertising strikes at the heart of the human condition” – Charlie Hughes

“One great insight is worth a thousand good ideas” – Phil Dusenberry

“I do not know the word ‘quit’. Either I never did, or I have abolished it” – Susan Butcher

“As far as we can discern, the sole purpose of human existence is to kindle a light of meaning in the darkness of mere being” – Carl Jung

“It is better to know some of the questions then all of the answers” – James Thurber

“It is easy to stand pain, but difficult to stand an itch” – Chang Ch’ao

“You must be the change you wish to see in the world” – Gandhi

“Don’t compromise yourself. You’re all you’ve got” – Janis Joplin

“To the man who only has a hammer, everything he encounters begins to look like a nail” – Abraham Maslow

“What we think, or what we know, or what we believe is, in the end, of little consequence. The only consequence is what we do” – John Ruskin

“Life is not important, except in the impact it has on other lives” – Jackie Robinson

“Make no little plans; they hold no magic to stir man’s blood.” – Daniel H. Burnham

“Whenever I have an idea , I write it down, even if it is not a very good idea. Sometimes the bad ones will lead to better ones.” – Steve Snell

“Creativity is piercing the mundane to find the marvellous.” – Bill Moyers

“We can’t can’t solve problems by using the same kind of thinking we used when we created them.” – Albert Einstien


Your potential is only as great as your imagination

The obstacle is the path – Zen proverb