Archives for posts with tag: baseball

This gem of advertising can barely be called an ad. There is no product being sold. No agenda. No persuasion of any kind. The message is simple, direct and honest. Todd Helton, a first-baseman of the Colorado Rockies, bought this print ad in the Denver Post on the last day of the regular season. The Colorado Rockies had not much to celebrate. They missed the playoffs again, and one of their fan-favourite players was retiring: Todd Helton.

Helton has been a mainstay in Colorado. His entire career has been played in the mile high state. He took out this ad to demonstrate his appreciation to his fans. What I like about this is that there is no agenda. Such a simple idea that we should see more of in our world. Sure most of these statements are made publicly in front of journalists and cameras (and Helton is no exception) but the permanence and thought of the gesture of a full-page print ad shows class and respect that Helton most definitely has for his fans.

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Oh the beloved #. It is actually called an octothorp, by the way. I’m not sure where hashtag comes from. Although a quick read of wikipedia will tell you.

Mainly associated with Twitter, it is found on several sites. Most notably Tumblr and Facebook. It is useful for sorting information. For example the best uses of this come from sports leagues. I was watching the MLB All-Star game this week and all I had to do was follow #asg and I had all the intel I needed to know.

Apparently there was a guy who dared Twitter people (or I guess they’d be called Tweeters? Or Twitterers?) that if they re-tweeted his tweet 1000 times he would run out onto the field. The only way anyone who wasn’t at the game knew about this was via Twitter #asg. A whole new dialogue came out of this experience. Pictures from fans made their way on the social network.

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Furthermore the better brand uses of the hashtag (because this is a blog about advertising) was during the Home Run Derby the day before. Fans could follow the players involved in the derby, or the other players/journalists who were at the event. MLB provided fans clips of interviews with the players about the events that were taking place.

Both these examples, planned and unplanned, brought the experience closer to the viewer, hundreds of miles away. Twitter has always been seen as a conversation medium, and people generally do. Twitter, or better yet the hashtag, are ways of organizing and finding information on a mass medium that is over saturated with content.

This is important to note because people generally won’t adopt a hashtag just because a brand tells them to. They do it because they want what ever it is that they are writing to be read. If there is an event going on like an All-Star game. Then by MLB promoting #asg is a good idea. It encourages people to use the # and get involved with MLB.

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