Archives for posts with tag: design

As tablets take over the world, their capacity to challenge the desktop & laptop for supremacy is widely debated. In many ways tablets are a cheap and easy to use. For those folks who only want to check their emails and post status updates, a tablet is perfect. It even works well if you need a half-decent word processor, and there are no shortage of them.

What I would like to bring up is the changing use of design software. There are several apps that use photoshop-esque techniques. Which in turn make it so one could alter the colours and filters of a photo while sitting on the sofa with their feet up. These techniques would take a skilled designer the better part of an hour to try out several effects. Now changing effects comes at the swipe of a finger. There are also several other apps that incorporate other aspects of graphic design. Adobe has a series of mobile apps that tap into every aspect of design, web or graphic. This change gives everyone the ability to become a graphic designer. With more people using these tools to alter their photos several things are happening.

One is that the use of filters is quickly becoming the norm and annoying. I hate sepia.

Another is that the bar is being raised quickly. What used to be able to get you a job (a snazzy portfolio) is not the norm anymore. Although the industry is adapting, it is taking a while. Soon knowing how to do something is not going to be the case anymore, because everyone will know how to do it. For example, I know how to string a few sentences together, does that make me a copywriter? What the industry will soon be calling for are people who have an understanding. Creatives will not just need to be able to come up with witty headlines and fancy graphics, but strategy and understanding of our dear friends marketing & business.

I’m optimistic that this will raise the level of advertising, and in turn make it more strategic and successful. This will benefit both advertisers and the audience. I’m excited that my career is beginning as this trend is.

Adobe-Ideas-for-Android_2

A screenshot of Adobe Ideas

Pixlr-express-effectA screenshot of Pixlr Express

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Alex Bogusky and John Winsor both of Crispin Porter + Bogusky. Although they have moved onto other things, the work they did while at CP+B.

“Baked In” by Alex Bogusky and John Winsor

In short this book is a product design book. Alex and John propose the thesis to their book with the subhead: creating products and businesses that market themselves. From an advertising perspective the brands that have their marketing baked in will win over those brands who have to fake their way through business. The authors give several examples of products and the resulting marketing.

The last chapter of Baked In is really worth reading. I won’t ruin it, but Alex and John give their prospective on what they believe will come  in the future. This in turn leaves me excited about the future of my profession and how lucky I will be to be apart of the process.

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John Winsor has a great blog on his website, fittingly enough on marketing product design: http://www.johnwinsor.com/my_weblog/

Alex Bogusky has some great videos on YouTube worth checking out. This one corresponds nicely with Baked In. Although it is more focused on social media and its future, the message is the same.

Typefaces communicate just as much as the words themselves. As many art directors experience, choosing a font is one of the worst parts of designing as it is never perfect.

Periodic_Table_of_Typefaces_large

 

And no just for the record there is no Comic Sans on the table. For some reason that is one of the most hated fonts ever. The thing about Comic Sans is that is was created back in the 90s for Microsoft in a program called Microsoft Bob. It was during the days when computer screens were pixelated and the fonts were aliased. This actually made Comic Sans very legible on screens. Actually better than most accepted fonts, like Garamond.

Here is a video buy Vsauce explaining that and more. Vsauce is a great YouTube channel about everything nerdy.

 

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