Archives for posts with tag: viral

Not that people need another way to tell everyone the mundane things that they are doing, now they can do it on fire.

I was on Twitter this afternoon and found this tweet in my feed:

Screen Shot 2013-05-16 at 11.57.43 AM

The tweet (in case you can’t read it) says: “Your name. In flames. Click here to make it awesome.”

It is a simple tweet that caught my attention. Even better for Doritos because I don’t even follow them. Their subtle tweet-ad caught my attention because it sounded cool. Like who wouldn’t want to see their name in flames? So this is what I found when I clicked through.

Screen Shot 2013-05-16 at 12.07.25 PM

You simply type your name into the box and it turns it into flames. You can then share it with friends via Twitter or Facebook. The only problem with this is that if you write anything more than 9 letters long it cuts it off. So if you have a long name you’re kinda screwed.

All in all it is a great tool that has a shelf life of about a month before everyone gets bored with it. But during that time it is going to increase the exposure of Doritos’ new flavour. I think it is a good idea, although it won’t last long it will serve its purpose well. It would be nice to see a longer type box that is longer than 9 letters. Also if they can extend the “burning” idea a little further it would be better.

You can check it out here.

This is the trap that social media advertising falls into, or better yet dilemma. People will find this interesting, but then annoying. There is no middle ground when it comes to things like this. The trick is hoping it gets popular quick, then dies out before it gets annoying. Once it is annoying people aren’t generally thinking “hmmm, I could go for some Doritos right now.” They’re thinking, “Again!” It would be great for Doritos to extend this campaign gradually. Thus bringing people back because there are new features and things that it can do.

But in the end I have two final things to say: first is that Doritos Inferno nachos are pretty tasty, and secondly is that I would like to know where I can find a flame font?

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Sure viral stuff is fun to watch – at first. Then incredibly annoying when everyone and their 2nd cousin twice removed makes a video. The most recent example is the Harlem Shake. Ya sure an interesting dance, and fun to watch (if you’re in one). When people do the same thing over and over with no real twist on the orignal other than setting, costumes and theme. It gets boring. Really boring. Then the viral thing dies, at last.

Now viral is an interesting phenomenon that I find intriguing as to why it is viral. Largely a lot of the extensions and interest of something viral are because of the shear fact it is viral, and no other reason why. But why is it interesting? Catchy song? Probably the best answer. That would make viral videos the modern day music video: interesting at first, then sparks a phenomenon, then gets old and finally everyone begins to hate all references because it is outdated.

As for a brand a certain level of viral is nice. Getting people to watch your content is always good. Especially when they actively seek it out. However, going too viral is a bad thing. It gets old quick and becomes something people actively avoid. So tread lightly.

If you are going to do something viral, please twist it and make it interesting. So here is my example of that. We all know the Harlem Shake, here is Ryan Higa’s twist.

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