“Make no little plans; they hold no magic to stir man’s blood.” – Daniel H. Burnham
“Whenever I have an idea , I write it down, even if it is not a very good idea. Sometimes the bad ones will lead to better ones.” – Steve Snell
“Creativity is piercing the mundane to find the marvellous.” – Bill Moyers
“We can’t can’t solve problems by using the same kind of thinking we used when we created them.” – Albert Einstien
“People who live in glass houses, should undress in the basement.”- Francis Maguire
The key is to always pull people into the ad, “Get them hooked” as they say. By pulling them in and engaged you have their attention to make your pitch. This ad from Samsung does exactly that. At first it is intriguing, then you wanna see what happens and then the USP is subtly and cleverly introduced. After that it is all entertainment, like a reward for the viewer for sticking it out, and to encourage them to share it with their friends because they know they’ll get the same rise out of it as they did.