Criticism sucks. As do the hours and constantly redoing things. Which begs the question: how did I end up here?

It all started by me paying attention during commercials. When every one else would be paying attention something else when the ads would come on, I didn’t. My younger self would wait for them when the break would come on. Like how one would wait, fingers crossed, for the DJ to play their latest favorite song on the radio. I would wait for my latest favorite ad.

And that’s exactly why we do the things we do, because we want to become what impresses us the most. So bring on the criticism and long hours, because I want to make something that will impress people the way these ads did: